01 / PRODUCT
What is SaladBox?
SaladBox is a healthy food ordering product designed to make better food choices easier without adding complexity to the ordering experience.
01
DISCOVER
Find relevant meals
without endless browsing.
02
UNDERSTAND
See nutrition and meal
information before deciding.
03
PERSONALIZE
Build a meal around
individual preferences.
02 / THE PROBLEM
Healthy food is available.
Choosing it isn't always easy.
Food ordering makes convenience easy, but healthier choices can still require too much effort. Users may have to compare meals, understand nutrition, and figure out whether a dish fits their preferences before they can confidently order.
How might we make healthy food easier to discover, understand, personalize, and order?
01
Too much uncertainty
Users may not immediately know what a meal contains or whether it fits their preferences.
02
Personalization takes effort
Healthy eating is personal, but standard ordering experiences often provide limited flexibility.
03
Nutrition comes too late
Users need useful information while deciding—not after they've already ordered.
03 / USER
Who are we building for?.
TARGET USER / PROTO-PERSONA
Health-conscious,
convenience-seeking
food buyers
THEY WANT
✓ Eat healthier without spending too much time deciding
✓ Understand what's inside their meals
✓ Customize around preferences
✓ Order quickly
THEY STRUGGLE WITH
× Too many choices
× Limited nutritional context
× Unclear personalization
× Extra effort to make a confident decision
Help me choose a meal that fits my preferences without making the ordering process complicated.
05 / OPPORTUNITY
From food ordering
to informed food decisions.
Traditional
SaladBox
BROWSE
↓
CHOOSE
↓
CHECKOUT
DISCOVER
↓
EVALUATE
↓
PERSONALIZE
↓
ORDER
09 / PRODUCT FLOW
One connected journey.
HOME
DISCOVER
PRODUCT DETAIL
CUSTOMIZE
CART
CHECKOUT
Discover → Evaluate → Personalize → Order
REVIEW
07 / MVP
What belongs in the first version?
DISCOVER
Home
Categories
Search
Recommendations
EVALUATE
Meal details
Nutrition
Ingredients
Calories
PERSONALIZE
Base
Protein
Toppings
Dressing
Review
CONVERT
Cart
Checkout
Build the smallest experience needed to prove the core promise: helping users discover, understand, personalize, and order a healthier meal.
Prove the core value
Meal discovery
Nutrition
Customization
Cart
Checkout
Increase relevance and repeat usage
Personalized recommendations
Saved preferences
Favorites
Reorder
Goal-based recommendations
Expand the product ecosystem
Meal plans
Subscriptions
Nutrition coaching
Loyalty
The MVP principle
MVP
V2
LATER
04 / USER NEEDS
Understand what I'm eating before I order
Understand what I'm eating before I order.
Customize without making the process harder.
What does the user actually need?
01 CONFIDENCE
02 CLARITY
03 CONTROL
15 / NEXT ITERATION
Recommend meals around:
High Protein
Low Calorie
Balanced
Plant Based
Use saved preferences to make recommendations increasingly relevant.
Test:
discovery behavior
nutrition comprehension
customization friction
checkout intent
repeat-order motivation
If I took SaladBox further...
Goal-based discovery
Smarter personalization
Real user validation
06 / STRATEGY
Make the healthy choice
the easy choice.
01
Context before choice
Give users enough information to make a confident decision.
02
Progressive personalization
Guide users through choices instead of presenting everything at once.
03
Nutrition at the moment of decision
Make nutritional context available while the user is choosing.
04
One connected journey
Discovery, evaluation, personalization and checkout should feel connected.
08 / PRIORITIZATION
Not every good idea belongs in the MVP.
Feature
Meal discovery
MVP
MVP
MVP
MVP
V2
LATER
LATER
Nutrition information
Bowl customization
Health categories
Personalized recommendations
Meal plans
Subscription
Decision
10 / KEY PRODUCT DECISIONS
01
Make personalization part of the core journey.
Healthy food choices are individual, so customization becomes part of the product's core value rather than an optional feature.
02
Surface nutrition before checkout.
Information is most useful when it helps the user decide what to order.
The decisions behind the experience.
04
Use recommendations to reduce choice overload.
The product should help users reach a relevant starting point rather than simply presenting more options.
03
Turn complex customization into a sequence.
BASE → PROTEIN → TOPPINGS → DRESSING → REVIEW
Progressive choices make customization easier to navigate.
11 / PRODUCT EXPERIENCE
Turning the strategy into an experience.
12 / BUSINESS VALUE
Where does SaladBox create value?
Easier decisions
Discover healthier options with less effort.
Better confidence
Understand nutrition before ordering.
More control
Customize meals around preferences.
USER VALUE
BUSINESS VALUE
Relevant orders
More useful discovery can support conversion.
Add-ons
Customization can introduce additional paid ingredients/extras.
Repeat behavior
Personalization can create stronger reasons to return.
Future recurring revenue
Subscriptions and meal plans could extend the product..
14 / LEARNINGS
What I learned
01
Good personalization isn't about more choices.
It's about structuring choices so users can make decisions without feeling overwhelmed.
02
Information creates value at the moment of decision.
Nutrition information is more useful when it supports an active choice.
03
Product decisions need to connect user value and business value.
A strong experience isn't only about making the interface easier—it should also create a reason for the product to succeed.
From choosing a meal
to making a better decision.
SaladBox explores how product strategy, personalization, and thoughtful product decisions can make healthier food choices feel simpler.
→
PREVIOU PROJECT
ALZDETECT
NEXT PROJECT
STYLEHUB →
13 / MEASUREMENT
DISCOVERY
Time to first relevant meal
↓
DECISION
Product detail → Add to cart
↓
PERSONALIZATION
Customization completion rate
↓
CONVERSION
Cart → Checkout
↓
RETENTION
Repeat order rate
Proposed success metrics — not measured outcomes.
How would I know it's working?
